Graphic designer drawing sketches logo design. The concept of a new brand. Logo design service in Melbourne

Using a professional design service for logo development

Logos are powerful tools and require careful design and consideration. They are so much more than a static image; they also represent your organisation’s mission, core value proposition, personality and much more. A good logo can say a lot about a brand in a matter of seconds and is key to making a strong first impression.

A professional graphic designer or logo design service is the safest way of handling logo and brand design. Our design studio in Melbourne has prepared this article to explain the advantages.

Why choose a professional brand design studio or logo design service over DIY logos?

1) Leave it to the professionals, to save your time

Take it from us: you can’t rush logo design. The logo design process is detailed and intricate – shapes, colours, typefaces and more are all important for a good logo. Landing on the perfect design can take time and a lot of different iterations.

It’s all about the opportunity cost. Partnering with a graphic design agency or logo design service reduces your direct involvement to providing feedback and approving amendments. Your team will be able to use its time and resources more efficiently on more critical tasks.

2) Professional logos are more adaptable and versatile

It isn’t enough for a logo to simply look good – is needs to look good across all mediums. Your logo will appear small and large, across business cards, website thumbnails, sales brochures, signage and more. The best logos are consistently visually-appealing and easily readable across each of these.

Logo design agencies understand the importance of versatility, and will design a logo that balances aesthetics with visual clarity and versatility. For example, a logo design service may design alternate variations for different uses and use scalable file types like vectors to maximise versatility and usability.

3) Professional logo design ensures brand consistency

While logos may be the most prominent element of a brand, they’re only one piece of the puzzle. Branding encompasses all elements of a brand’s identity including:

  • Colours
  • Typeface
  • Tone of voice
  • Shapes and graphics

The safest way to ensure a logo is cohesive and  all branding elements fit into your overall marketing and brand strategy is by engaging a professional graphic designer for a bespoke logo. A custom logo will always be more cohesive than a logo assembled from pre-made assets and better reflects what makes your brand unique.

4) A professional designer adds a fresh perspective

Graphic design trends change over time. Perhaps you want to just modernise and refresh your current logo or maybe it is time to take your brand in a radical new direction. Either way, a new perspective is exactly what’s needed to refresh or redesign your logo.

Working with a professional logo design agency provides a more objective and clear-eyed perspective to logo design. It’s a collaborative process that combines the expert insights of a professional designer with your unique understanding of your brand and target market.

The result? A logo that conveys your brand better than any DIY design.

H3> 5) Logo design is harder than it looks!

A professional logo uses many elements, such as:

  • Colour theory
  • Shape psychology
  • Graphic design ratios
  • Design for accessibility

Each of these concepts communicates your brand and its unique personality. Seeking a professional graphic designer rather than DIY ensures your brand’s logo effectively communicates what your brand is all about.

Learn more about the perils of low-quality visuals here.

What about designing a logo using AI? Can AI create logos?

Generative AI is getting more advanced by the day, and is becoming a powerful tool in the graphic design toolbelt. Before you put your logo design in the hands of AI however, remember that it’s only a tool, not a replacement for graphic design studio.

A good logo conveys a lot of subtle meanings. This demands a high degree of judgement, nuance, critical thinking, creativity and understanding of your business – both now and in the future. A human being is still best placed to offer this type of understanding and insight.

Also, AI-generated images currently cannot be copyrighted. Trademark protection is crucial for something as important as your logo.

As a result, a professional logo design service the safer choice for your brand.

Our graphic design studio in Melbourne specialises in visually-communicating your brand

Whether it’s logo design or a top-to-bottom brand refresh, our marketing agency in Melbourne can make your brand stand out. We’re your all-in-one marketing agency:

Of course, not all organisations need the full package. That’s why our graphic design studio allows you to pick-and-choose which services you need. We’re more than happy to take on work collaboratively with your internal teams and other agencies to make your brand stand out.

Get in contact today to learn how we can support your brand. Call (03) 9857 5550 or get in touch with us today.

Find out what MOO can do for you

If you want to stand out from the herd, call us on (03) 9857 5550 or email moo@moo.com.au.