MOO Marketing & Brand Strategy Agency Melbourne

We create eye-catching brands that distil the essence of your organisation and capture the attention and imagination of your audience.

In our experience, great brands are the sum of their parts; their leaders; their people, their customers; their service or product…plus some.
A great brand strategy harnesses the vision, mission and values of the organisation, while carving a pathway for the brand to epitomise them in every activation. In doing so it will forge a bond between your brand and your customers that not only builds brand loyalty, but grows brand equity.

Whether you’re starting from scratch or looking to rejuvenate, we take the time to engineer a brand strategy for the 21st century. A brand strategy built on functional and rational foundations, but with the EQ or flexibility to adapt and move as your customers and markets move.

Planning

Planning

The battle for attention is ferocious. Knowing your customer is key. Seconds count and timing matters. We have the experience and wherewithal to cut through, engage and help your customer navigate a paradox of choice.

Implementation

Implementation

Real world, design-led marketing solutions that deliver results. Competition is increasing, internal resources are often scarce and demand for results is relentless. Successful brands know when (and why) to outsource key aspects of their marketing to external agencies.

Campaign management

Campaign management

From carefully targeted, on demand activations to integrated multi-channel solutions, we have the ability to plan and execute – no matter what the scale, sector, product or service. In today’s cluttered and distracting world, agility is paramount. Follow your herd as they gather and move.

Our experience extends to full campaign management planning and execution, including trade expos and special events, print, outdoor and digital advertising, competitions, sponsorships, eDMs, webinars, public relations, and stakeholder engagement – supported by a full suite of web based assets such as microsites, landing pages, blog posts and more.

Internal communications

Internal communications

From designing and developing intranets and employee value propositions to producing inhouse motion graphics and designing management presentations – we are skilled at creating a genuine dialogue between your people and your leaders.

Click here to contact a Marketing & Brand Strategy Agency in Melbourne

Our process

How we work with you to develop your marketing strategy:

Define objectives

Define objectives
What does success look like?

Research and benchmark

Research and benchmark
Who stands out from the herd?

Market mapping and positioning

Market mapping and positioning
Where do your audiences gather?

Messaging and timing

Messaging and timing
What (and when) are we communicating?

Segment the audience

Segment the audience
Who are we targeting? How do they behave?

Channel selection

Channel selection
How will our message arrive?

Reporting and analysis

Reporting and analysis

Modern office reception area with Medhealth corporate logo on the wall, designed by MOO Marketing  Design marketing agency in Melbourne
MedHealth
3 adults getting green slime poured on them while wearing National Science Quiz PPE designed by MOO Marketing & Design marketing agency in Melbourne
National Science Quiz
Elgas flyer with QR code, designed by MOO Marketing & Design marketing agency in Melbourne
ELGAS
Dahlsens brand collateral samples including paper bags, napkins, water bottles, and tablecloth, designed by MOO Marketing & Design marketing agency in Melbourne
Dahlsens
Cans of soft drink with Visy branded labels, designed by MOO Marketing & Design marketing agency in Melbourne
Visy
Access Psych logo and branding, developed by MOO Marketing & Design marketing agency in Melbourne
Access Psych

Find out what MOO can do for you