MOO Digital and Video Marketing Agency Melbourne – Success Stories Videos
Good-quality smartphone cameras and ubiquitous social media platforms such as YouTube, Instagram and Facebook have done lots to democratise corporate video marketing and communications — for better and worse.
Businesses who buy too hard into the hype of DIY video marketing run the risk of overlooking the bottom-line benefits many brands yield from professional-quality video production.
Businesses who want high-performing professional video marketing content have their work cut out however.
Once they have the budget covered for production and professional-grade equipment, they still need it in the hands of proven video production professionals. In fact, businesses who plan to produce professional video marketing need to answer a long list of questions. For example, how long should the video be? What’s the key message? What’s the best way to deliver this message to the intended audience?
… data indicates the number of businesses using video as a marketing tool has jumped from about 65% in 2017 to 87% in 2019 (Wyzowl).
MOO Marketing and Graphic Design, a digital and video marketing agency Melbourne expert, recently completed a video project for Disability Employment Services (DES) provider atWork Australia. The project is a showcase of how organisations can fulfil marketing and communications goals with a high-quality video production arm in their corner.
MOO was tasked with creating a series of success-story videos that were published on the atWork Australia website to promote the positive employment outcomes DES job seekers have achieved through the support of atWork Australia. atWork Australia, a regular MOO client, has been helping people with disability, mental health conditions, illness and injury to find lasting employment for more than 15 years.
What’s your video marketing strategy?
MOO, who delivers creative photos and videos for marketing campaigns, services jobs like these by supplying a creative team that uses professional-grade equipment and provides art direction, editing and post-production.
MOO’s overall service to atWork Australia involved pre-location planning, storyboard development, interviews, on-location filming and additional location shoots, editing and graphics to create a brand film.
The videos, currently on the website, are a powerful way for atWork Australia to inspire more Disability Employment Services job seekers and employers to start their road to securing lasting employment.
UK-based explainer video company Wyzowl has released 2019 research that finds video marketing usage is rising rapidly. Its data indicates the number of businesses using video as a marketing tool has jumped from about 65% in 2017 to 87% in 2019.
This means video marketing content needs to be next-level to cut through the noise however.
A professional video production team such as the one MOO provides can help businesses amplify their marketing volume and communications needs with a full or customised video marketing service.
Services utilised in the atWork Australia success-story videos project:
- Digital marketing strategy
- Pre-location planning
- Storyboard development
- Interviews and on-location filming
- Editing and graphics