Branding is critical for any product. It’s especially important however for new products or brands that don’t have the benefit of existing customers or brand awareness.
Without pre-existing knowledge, effective branding is more important than ever, playing a crucial role in helping new products gain market share and establish themselves among existing competitors.
A brand strategy agency like MOO is critical for giving a new product or service the best possible start. To illustrate the point, we’ve provided a real-world example of how our marketing agency in Melbourne was able to design, launch, and promote a new brand for one of our clients.
ReDiscover Altro – Marketing Campaign New Product Launch
About the brief
Altro is Australia’s leading supplier of safety flooring. They appointed MOO to design, plan and implement a multi faceted marketing plan for the launch of their new range of flooring products.
To succeed we needed to alter the market’s perception of Altro. MOO needed to broaden their appeal to diverse target markets. The project entailed a research phase and subsequent development of a marketing strategy. This strategy leveraged Altro’s unique combination of strengths to generate competitive advantage.
Brand design for a new brand
Campaign branding, powerful taglines and content were crafted by our branding service. MOO’s highly experienced graphic design team developed a fresh, new and relevant look and feel. This was warmly received by both internal and external stakeholders. Accompanying print and digital collateral which included a campaign brochure, flyers, graphics and a campaign specific WordPress website, rediscoveraltro.com.au were designed, developed and implemented.
Additional marketing agency services
As part of the implementation MOO attended Altro’s annual sales conference and delivered a presentation detailing the research outcomes, marketing campaign development, tagline, content and the implementation plan. Further to this, MOO’s experienced Director of Business Development also delivered a sales training session to Altro’s sales team. The end result was a fully engaged sales team with a clear understanding of their role in implementing the marketing campaign.
As a full service marketing agency, in this project we were able to support Altro with:
- market research
- marketing strategy development
- campaign branding and branding refresh initiatives
- tagline, copywriting and content development
- graphic design
- brochure design and production
- WordPress website design and development
- social media
- sales training
Contact MOO Marketing & Design today to make your brand pop
If you’re looking for an experienced, professional, down to earth marketing agency with a broad range of skills to help you with your next marketing project or ongoing marketing support, please contact us. We’d love to hear from you.