Ability Action Australia Branding and Marketing
On April 16, 2020
Branding Graphic Design Marketing – Ability Action Australia
MOO Marketing and Design, a recognised branding graphic design and marketing agency were appointed by Ability Action Australia to design and launch their new brand. MOO’s Marketing strategy and marketing plan development was supported by our graphic design services, copywriting, WordPress website development and SEO capability to launch and manage Ability Action Australia’s brand nationally. Our breadth of service offerings including digital marketing, content marketing, graphic design and website development were all important in the execution of this project.
Moo’s key priority was to design a creative but professional brand that resonated with the target markets. Supporting this was to deliver a program of printed collateral and digital assets including corporate collateral, brochures and a new WordPress website. Ability Action Australia is an NDIS registered provider of therapeutic supports throughout Australia.
The Moo graphic design team thus needed to create a brand and collateral that referrers, plan managers and participants would appreciate to be approachable, professional, and easy to understand. Importantly it needed to be different. The graphic designers and marketing team developed various brand design concepts and these were refined and applied to the different collateral.
Collateral development and website development ran concurrently to speed up the brand launch. Our copywriters and content developers were able distill the uniqueness of Ability Action Australia’s service offering and communicate this in simple, to the point language.
Moo is a leading Melbourne based marketing, graphic design agency and digital marketing agency with substantial creative acumen.
If you’re looking for a branding agency, graphic design agency, digital marketing agency or content marketing agency in Melbourne where all our recommendations and executions are based on solid marketing principles, try Moo.
The Ability Action Australia project included:
- Marketing consultation
- Concept development
- Graphic design service and creative application
- Setting artwork for print and digital applications
- Creation of graphic elements
- Image treatments
- Print production
- WordPress website design and development