MOO Accessible Websites

Accessibility for websites

Accessibility is now a core consideration and inclusion for many websites. As a leading website design company, MOO have the training and education required to incorporate accessibility standards into the websites we design and develop.

Another key difference with MOO is we have extensive experience designing and developing accessible websites. From NDIS registered providers to contemporary organisations and brands who value people living with disability as customers and employees, MOO’s website design services can incorporate WCAG 2.0, WCAG 2.1 and WCAG 2.3 standards.

Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. However, we know first-hand that website designs and WCAG standards cannot meet the needs of all people living with disability.

Photo of a laptop showing the atWork website

Maximise your brand’s reach and cut-through

There are many reasons to take accessibility seriously in web design. In fact, there are 4.4 million of them – that’s the number of Australians living with disability. This can include visual impairment, fine motor difficulties, cognitive disorders, and more. Failure to implement inclusive web design potentially locks out large parts of your potential audience. And that in turn can mean lost revenue and brand exposure.

While people with disability are the primary beneficiaries of accessible website design, they aren’t the only ones. WCAG standards can also benefit users on limited or older devices, ensuring your website – and by extension, your brand – can continue to resonate with its users.

Accessible web design is good for SEO

For many websites, search engines account for the lion’s share of their online traffic. According to research, search engines drive just over half of all web traffic. As such, search engine optimisation services are in high demand among businesses eager to maximise visibility and generate leads.

Many accessible web design principles can have the side effect of improving SEO. Title tags, alt tags, descriptive anchor text, and more can all make websites easier to understand – and by extension, properly rank for Google’s automate scanning bots.

MOO accessible websites

Web accessibility is governed by the Web Wide Web Consortium (W3C), which sets out voluntary web accessibility standards. These are the Web Content Accessibility Guidelines (WCAG), which are constantly updated. It encompasses a wide range of initiatives, best practices, and design choices.

As part of our consultation phase, MOO works with our clients to understand their website design requirements so we can apply the right WCAG standards. MOO can also apply the latest contrast checking software and proven accessibility widgets to support our clients and their sustainability aims, some examples include: