Dahlsens 12 Days of Christmas and the benefits of an end-to-end marketing agency
Another MOO Marketing agency marketing project. Christmas is a great time of year and also a great marketing opportunity for businesses. Dahlsens, Victoria’s leading independent hardware chain, recognise this opportunity and together with MOO Marketing agency have developed a marketing campaign centred on the 12 Days of Christmas.
This variation of a popular marketing theme took into account Dahlsens target markets, their preferences, buying behaviours and motivators. The theme and key messaging were wrapped up in a fun and quirky way to engage and enthuse customers.
As a one stop shop for both marketing services and graphic design, MOO Marketing and Design have been able to pull the project together efficiently and seamlessly. It’s one of the many reasons our clients choose to partner with us.
How MOO was able to help Dahlsens
This marketing project covered digital marketing, print marketing and social media marketing channels. As an end-to-end marketing agency in Melbourne, MOO has expertise in all these areas. This has enabled us to execute the marketing project to achieve maximum engagement. So, whilst fun and quirky, the message is clear and the marketing outcomes effective.
The marketing and design services utlised in this marketing project include:
- Marketing strategy development
- Creative concept development and refinement
- Copywriting and editing
- Graphic design services
- Social media graphic creation
- Print media design and execution
- Digital marketing and website development
As a full service graphic design and marketing agency based in Melbourne we are unique in our ability to offer our clients a complete range of marketing and design services to give you a fully integrated marketing solution.
Choose an all-in-one graphic design and digital marketing agency
For campaigns like the Dahlsens 12 Days of Christmas that roll out across multiple channels, it’s important that you engage an agency that has experience working in each of the mediums you select. For campaigns with a large digital component, that means choosing an agency that has experience designing for digital, as well as s successfully implementing and executing digital campaigns.
At MOO, we aren’t just a graphic design studio – we’re also a fully-fledged digital agency offering a range of digital marketing services:
- Search Engine Optimisation
- Search Engine Pay-per-click Advertising
- Social Media Markeiting
- Email Direct Marketing
Our team’s experience in digital marketing and social media marketing channels enabled us to create engaging graphics for a variety of social media platforms. We also updated Dahlsens’ website to support the campaign and maintain maximum cohesion across marketing channels.
The role MOO’s print management services played
At MOO, our design team has extensive experience not just designing marketing collateral, but also organising and managing printing logistics. We have a network of trusted printing partners who we can rely on for high-quality printing services.
For projects with a large print component like Dahlsens 12 Days of Christmas, these relationships are crucial to minimising turnaround and meeting tight seasonal deadlines. This is key to ensuring that businesses have enough volume flyers, brochures, posters, and more ready for distribution.
How an end-to-end marketing agency can streamline complex projects
For large-scale campaigns, working with multiple agencies can often result in unavoidable complexity and confusion. Dealing with multiple points of contact or coordinating multiple agencies each with their own workflows and procedures can result in confusion, communicaiton errors, and delays.
These can harm the rollout of any marketing campaign, but are especially damaging for projects with tight deadlines, or where seasonality is an important factor like Dahlsens 12 Days of Christmas.
An end-to-end marketing agency like MOO considerably reduces the complexity of projects like this by bringing everything in-house. With everything under the same roof, projects can progress more efficiently and are easier to manage.
MOO Marketing & Design is an end-to-end marketing agency in Melbourne
We’re ready to take on your marketing brief
With a complete suite of different marketing and design services on offer, our end-to-end marketing agency has both the know-how and capacity to tackle complex marketing projects. We can take care of a wide range of different marketing services in-house.
We would love to hear from you when next you’re looking for marketing or graphic design servicesFor all your marketing projects Contact us today!