At MOO our website design and development team know that your website is the front door to your brand and is the centrepiece of your digital marketing strategy. It is likely the first exposure to your brand for potential customers, and as such, it needs to clearly reflect your brand’s identity.
A website that aligns with your brand can build credibility, increase engagement, and create a positive experience for users. As a leading website design company there’s a number of steps we work through with you to ensure a design that accurately represents your brand. Following are some of the key elements we incorporate into our process.
Brand identity
Our starting point is to understand your brand identity; the overall representation of your brand including the visual elements including logos, colours, typography, imagery and graphics as well as your brand voice, tone and personality and of course your target audience.
Once we understand these elements of your brand identity, we use them as a basis for every design decision, ensuring consistency across your site.
User experience (UX)
Good website design is not just about how it looks; it’s also about the functionality. You can have the most visually appealing website in the world, but if the structure is not easy for potential customers to understand and if it’s difficult to navigate or slow to load, visitors will leave. Clear and concise navigation is paramount in all our websites. A good user experience reinforces your brand as one that cares about its customers.
Responsive website design
Good website design accounts for the appearance and function of your website on all devices, from desktops to tablets to smartphones. Understanding your target audience and their browsing preferences is factored into our process. Known as responsive design, your website should adapt to different screen sizes, ensuring a seamless experience across all platforms reinforcing that your brand is serious about engaging with your target audiences.
Speed optimisation
Site speed impacts on both user experience and SEO rankings. Over the years we’ve seen a lot of websites built on ‘out of the box’ templates which have masses of features, most of which are never used. Websites built on these types of templates have enormous quantities of unutilised code which slows your website down significantly. Slow websites frustrate visitors, leading them to leave your site without engaging.
MOO website developers create clean and ‘light’ code performing only the features and functions required, which reduces website load times significantly and reinforces your brand as being easy to engage with.
Call-to-Actions (CTAs)
CTAs to help guide users toward taking specific actions, such as signing up for a newsletter, making an enquiry or purchasing a product. We use clear language that aligns with your brand’s voice and we ensure that CTAs are easy to spot and click, on desktop, tablets and mobile.
Content that reflects your brand’s voice
Do you want your brand to be perceived as professional, fun, casual, technical, educational or something else? The copy on your website is just as important as the design elements. Your website’s text should clearly communicate who you are, what you offer, and why visitors should care, all while maintaining a tone that aligns with your brand’s personality. MOO’s website design and development process includes the writing and/or review of copy to ensure it accurately represents your brand identity.
Content hierarchy
The way content is organized on the page is also crucial. We use headings, subheadings, and bullet points to make the information easy to scan. Visitors should be able to quickly find, understand and act on the key messages you want to convey.
The above are a snapshot of the numerous elements we take in to consideration when building or refreshing websites. There are many more elements that can be considered in website design that will reflect positively on your brand identity. Consideration can be given to incorporating branding into every interaction with your website, customisation and personalisation, consistency of messaging, use of brand elements, testimonials and your value proposition.
In summary, designing a website that reflects your brand’s identity is key to building trust and creating a strong, positive connection with your audience(s). By aligning your visuals, content, and user experience with your brand’s values and personality, you can create a website that resonates with your customers. Consistency, authenticity, and a user-first approach are key to creating a successful brand-reflective website.
If your ready to start your next website project, we’d love to hear from you. Contact us here.