Modern marketing and branding campaigns can be complicated, especially for campaigns with multiple moving parts. Complicating things further is the fact that many brands take an ad-hoc approach towards marketing and branding. The result? Over time, marketing tasks are fragmented between a host of different agencies, contractors, and providers.
Luckily, engaging a full-service marketing agency can help avoid this.
“Full-service” doesn’t mean “generalist”, either – when it , the fact of the matter is that a full-service agency is just as qualified and experienced. For many brands, it offers a faster, more cost-effective alternative to juggling multiple providers.
What is a full-service marketing agency? What does a full-service marketing agency do?
Simply put, it’s a one-stop-shop for a range of different marketing and branding needs. They work with clients across industries, offering packages that include various services. Here at MOO for example, we offer:
- Graphic design
- Web design
- Website development
- Brand design and development
- Digital marketing services
- Print design and management
- And more
As opposed to a specialist agency which has a specific area of expertise, a full-service agency offers a breadth of service that makes them an attractive option for many brands looking to expand their marketing and branding.
Of course, making the decision to choose a full-service agency is a big one, and shouldn’t be made lightly. That’s why today we’ve broken down some of the advantages of end-to-end marketing services, and the benefits they offer brands.
The benefits of choosing a full-service marketing agency
It can be more cost-efficient
One of the biggest concerns about end-to-end marketing services is cost, with many believing that it’s more expensive. In many cases the opposite is true, especially for brands with ongoing marketing and branding needs.
Engaging multiple agencies means paying for multiple fees and retainers. Working with a full-service marketing agency on the other hand can often result in cost-savings by consolidating multiple services under a single retainer. Many agencies will offer bundled packages with better rates, allowing brands to reduce their ongoing marketing and branding costs.
This is especially important for brands with long-term marketing needs. Over time, small differences in cost can add up.
Fewer meetings, faster results
Co-ordinating and organising large-scale marketing and branding projects is complicated. Depending on the scope of the project, it might involve graphic designers, social media managers, web developers, print managers, and more.
Choosing a full-service agency provides a single point of communication for all marketing and branding. This has a number of benefits:
- Faster, easier communication
- Reduced administrative load for brand and marketing managers
- Less risk of communication issues affecting the intended message
- A single monthly invoice that simplifies accounting and budgeting
For brands with demanding marketing and branding needs, this can all add up to a considerable time savings and easier management.
Consistency across channels
One of the advantages of using a single full-service agency? Everybody working on the campaign is on the same page, regardless of how many moving parts there are. For example, a B2B marketing campaign may require:
- A coordinated push online
- Print ads in trade publications
- Conventions or expo appearances
That may require digital design, print management, and brand collateral design services. Using different agencies and contractors for each of these services doesn’t just make more work for marketing managers – it also increases the risk of inconsistencies and communication issues.
By contrast, a full service B2B marketing agency ensures consistency across the board, harmonising branding across the board. Why does this matter? Simple: consistency can increase revenue by 23% or more.
Faster turnaround
Another advantage of putting all your organisation’s design, marketing, and branding under the same roof is that projects can move much faster. Time-sensitive campaigns and product launches will often involve multiple streams and channels. Quick, efficient communication and collaboration is the key to ensuring these campaigns come together quickly. When time is of the essence, the responsiveness an end-to-end marketing agency offers is invaluable.
This isn’t the only major way it saves time, either. As discussed above, a single marketing team means a single point of contact. This speeds up project completion by eliminating the need to organise meetings with multiple agencies, along with the scheduling conflicts and teleconferences that often entails.
The option to scale up quickly
Engaging an end-to-end marketing agency doesn’t necessarily mean paying for all the services on offer. Most agencies will allow brands to pick and choose services based on their individual needs.
However, sometimes brands will decide that they need additional services. Perhaps they’re preparing for a sale period, or have an upcoming product launch they want to push. Since a full-service agency offers multiple services under one roof, brands have the flexibility and freedom to quickly scale up as needed.
For example, a full-service digital agency may offer digital marketing services such as SEO, PPC advertising, web design and development, social media management, or email marketing. If a brand decides to spin up an email campaign to promote a sale, they can quickly do that, making their marketing more timely and responsive.
Supporting brands with planning and strategy
One of the benefits of a full-service marketing agency is your brand will be working with a team that has experience at all stages of a marketing plan. “End-to-end” means just that: services that cover every stage from planning to execution and implementation.
This is especially valuable for complicated marketing campaigns with multiple moving parts. A full-service marketing agency can assist with brand strategy, providing critical support during conceptualisation, planning, and strategy stages. This can even extend to supporting brands with fundamental decisions such as core messaging, identifying target customers, and brand creation services.
Need an end-to-end marketing agency in Melbourne?
Deciding what agency to entrust your branding and marketing too is an important decision, and not one that should be made lightly. If however you do decide to engage a full-service marketing agency, then MOO Marketing & Design are the team for you.
We are a full-service creative agency that provides end-to-end services for some of Australia’s most recognisable brands. We offer a range of design, branding, and marketing services across digital channels, social media, and print.
Whether you’re looking to streamline your branding and marketing, or are interested in giving your branding and marketing a total overhaul, our team can help. To learn what we can do for you, give us a call today on (03) 8843 1600 or by filling in our form.