MOO Digital Marketing Agency Melbourne Website Project

As WorkFocus Australia’s dedicated marketing and graphic design agency, MOO has completed the design and development of their new WordPress website. You can find their new WordPress site at workfocus.com.au

As a national workplace rehabilitation provider WorkFocus Australia needed a website that caters for multiple target audiences. MOO Marketing Agency Melbourne has extensive experience designing and developing highly functional, interactive WordPress websites. These websites provide excellent user experiences.

Users can quickly and easily navigate the website which ensures they can find what they’re looking for quickly. This is very important for businesses operating in a competitive market. Lower bounce rates leads to increased enquiries. This is where marketing, graphic design, content and website development need to work together.

Because MOO is a marketing agency, a graphic design agency, a content marketing agency and website developer, we bring a lot more to the table when designing and developing websites.

This website project began with a thoughtful analysis of target audiences, services and competitors which allowed us to fine tune designs and content. Our graphic designers were briefed and they developed concept designs for review. MOO’s website development team then commenced building, configuring and customising the website. Client consultation and feedback is a continuous part of this process.

Our content marketing specialists and copywriters worked seamlessly with the graphic design and website development team to deliver the website on time and within budget. WordPress training is a standard inclusion in MOO’s website development service which allows our clients to make updates. This website also has WCAG 2.0 accessibility requirement functionality which helps people with a disability use the website.

The early results are great. Website traffic is up as are customer referrals and the extra online functionality is helping streamline business processes.

Services utilised in this project included:

• Digital marketing strategy
• Graphic design and website design
• WordPress website development
• Content marketing
• Copywriting
• WordPress training

Graphic Design Melbourne – Journal Student Living
Journal Student Living partnered with MOO Marketing and Graphic Design Agency to assist with graphic design and creative with a quintessentially Melbourne flavour.

The initial project commenced with a conference brochure design making use of illustrations, rendered images, graphics and a style guide. Building floor and room plans were reconstructed and blended with graphics and text to produce a seamless, easy to read and stylish brochure. The feedback was that the design and brochure was very well received by the conference crowd.

Further graphic design and print production work was undertaken to produce a presentation folder, floor plans and A4 fact sheet templates. These templates can be edited directly by Journal. The end result is a comprehensive suite of integrated marketing materials that reinforces Journal’s brand values and market positioning.

Journal is not just another student living provider. They provide a genuine Melbourne experience as well as providing well designed, modern and functional accommodation – a real point of difference!

In keeping with this Melbourne style, MOO was asked to design an eight metre wide Melbourne city wall map for installation in Journal’s flagship accommodation. The map was designed to give local and international students an intimate understanding of all that Melbourne has to offer. In particular to highlight the convenient location and local points of interest. The end result is fantastic. Exactly what you’d expect when MOO’s professional marketing team engages seamlessly with our graphic design team.

To date the marketing services provided to Journal Student Living by MOO include:

• Brand application for a suite of marketing materials
• Graphic design and graphic creation
• Large format graphic design
• Print management allowing Journal to take advantage of MOO’s trade print pricing
• General marketing and design consultation

If you’re looking for branding, graphic design services, digital marketing services or any marketing agency services please contact us. We’d love to hear from you.

WCAG 2.0 Website Development atWork Australia –
MOO Digital Marketing and Graphic Design Agency has designed and developed a WCAG 2.0 WordPress website. You can find atWork Australia’s new WordPress site at atworkaustralia.com.au

The inclusion of WCAG 2.0 accessibility requirements to their new website was fundamental to the project.

atWork Australia has been helping people with disability, mental health conditions, illness or injury find and keep jobs for over 15 years. As part of the federal governments Disability Employment Services, from 1 July 2018, atWork Australia provides this support in more than 170 locations across Australia, enabling more than 5,000 Australians with disability to find meaningful, sustainable work.

As a direct result their new WCAG 2.0 website development has been designed and built to ensure the people they assist can readily and easily navigate the site to access the information they need. The pages have contrast features throughout and have been carefully constructed to be screen reader friendly. The new website project required a highly detailed approach to account for WCAG 2.0.

As with the bulk of MOO Marketing Agency’s websites, the content management system used is WordPress. This gives flexibility in design and ease of use for the ongoing addition and management of content. atWork Australia staff have been trained in the use of WordPress providing a cost effective solution to the ongoing site management and updating.

Delta Group – Branding, Graphic Design, Digital Marketing
Delta Group has partnered with MOO Marketing and Graphic Design Agency to assist with branding, graphic design, digital marketing and website development. The initial project commenced with a branding refresh and restyling. This was then applied to a new suite of brochures, stationery and business cards. With their graduate program imminent, a priority was the repair, restyling and addition of new functionality to the Delta Group WordPress website.

Delta Group is Australia’s premier Tier One contractor, offering an array of turnkey solutions in civil engineering, demolition, specialist design and construction, asbestos and hazardous waste removal, recycling and waste management, environmental management services, and heavy plant and equipment hire.

Given their position as a market leader, Delta were looking for a clean and professional look and feel to assist in the attraction of both new customers and employee candidates. MOO Marketing has over 20 years experience creating and refreshing brands. The branding, graphic design, digital marketing and website now present as a cohesive suite of marketing tools that work effectively across a range of channels.

To date the marketing services provided to Delta Group by MOO include:

• Branding, logo refresh and style guide development
• Graphic design and graphic creation for stationery suite including internal document templates as well as external document and stationery templates
• Graphic design, graphic element creation, image treatments and copy writing for a comprehensive suite of client facing brochures
• Website restyling, repair of existing website code issues, development and testing of new functionality
• Print management allowing Delta Group to take advantage of MOO’s trade print pricing
• General marketing consultation.

If you’re looking for an update to your branding, graphic design services, digital marketing services or any marketing agency services please contact us. We’d love to hear from you.

ReDiscover Altro – Marketing Campaign New Product Launch

Altro is Australia’s leading supplier of safety flooring. They appointed MOO to design, plan and implement a multi faceted marketing plan for the launch of their new range of flooring products.

To succeed we needed to alter the market’s perception of Altro. MOO needed to broaden their appeal to diverse target markets. The project entailed a research phase and subsequent development of a marketing strategy. This strategy leveraged Altro’s unique combination of strengths to generate competitive advantage.

Campaign branding, powerful taglines and content were crafted. MOO’s highly experienced graphic design team developed a fresh, new and relevant look and feel. This was warmly received by both internal and external stakeholders. Accompanying print and digital collateral which included a campaign brochure, flyers, graphics and a campaign specific WordPress website, rediscoveraltro.com.au were designed, developed and implemented.

As part of the implementation MOO attended Altro’s annual sales conference and delivered a presentation detailing the research outcomes, marketing campaign development, tagline, content and the implementation plan. Further to this, MOO’s experienced Director of Business Development also delivered a sales training session to Altro’s sales team. The end result was a fully engaged sales team with a clear understanding of their role in implementing the marketing campaign.

As a full service marketing agency, in this project we were able to support Altro with:

• market research
• marketing strategy development
• campaign branding and branding refresh initiatives
• tagline, copywriting and content develpment
• graphic design
• brochure design and production
• WordPress website design and development
• social media
• sales training

If you’re looking for an experienced, professional, down to earth marketing agency with a broad range of skills to help you with your next marketing project or ongoing marketing support, please contact us. We’d love to hear from you.

Great Wall Motors Marketing Campaign – Great Ute, Great Price
MOO Marketing and Graphic Design Agency was recently appointed by Great Wall Motors to develop and implement a marketing campaign for their Steed Single Cab Ute in Australia and New Zealand.

The marketing campaign required the design of a campaign theme and tagline. In the second phase concepts for the Australian market were created and refined to account for application across a broad range of media. This was followed by the development of graphic design concepts for a variety of dealer support materials including flyers, advertisements and eDMs as well as website and social media applications.

Further concepts and designs were created that incorporated the Steed Dual Cab model. These too were translated across the full suite of dealer support materials.

The single and dual cab ute markets in both Australia and New Zealand are highly competitive. The response and feedback from these marketing campaigns will be incorporated into future designs and messaging to maximise the response from the target markets.

As a full service marketing agency and graphic design agency MOO was able to manage the implementation of both digital marketing and print marketing materials to promote the new vehicle launch in an efficient and timely manner.

This marketing campaign and creative graphic design marketing project included:

• Consultation on marketing briefs
• Appropriate consultation around target audiences and key messages
• Marketing theme development
• Graphic design and creative application across a variety of media
• Setting artwork for print and digital applications
• Project management
• Adherence to strict timelines and budgets