IPAR Marketing Services
IPAR is Australia’s leading provider of comprehensive injury prevention, injury management and Return to Work services. As evidence of their strong growth, in 2011 IPAR ranked 51st in BRW’s Fast 100.
Wanting to maintain a focus on their core operations and with marketing responsibilities spread over a number of executive staff, IPAR found they had a growing list of marketing initiatives that weren’t being implemented. Recognising that this would be detrimental to ongoing growth, IPAR engaged MOO to provide an ongoing, specialist, outsourced marketing service.
MOO provides a dedicated Marketing Manager who works onsite at IPAR’s head office two days per week as well as offsite at MOO. The Marketing Manager is supported by MOO resources giving IPAR access to the full suite of marketing services.
Our involvement with IPAR extends from strategy and planning to implementation of a range of web and print collateral initiatives. Other activities include ongoing stationery and business card management, photography, print and contractor management, signage, public relations and advertising initiatives. Further internet, intranet, social media and email projects along with a variety of other projects are in the strategic planning phase.
MOO has become a true extension of IPAR’s business. We attend all relevant meetings and work closely with executive management and all other stakeholders to ensure projects and ongoing activities remain on track and produce the desired results.
IPAR continues to benefit from the attention and focus applied to marketing. Growth continues to be strong and IPAR staff can focus on their core business with the knowledge that MOO is providing the marketing expertise and support required.
To find out more contact us today!